Fresh Start Doormat

We were asked to create a product that didn’t exist in the world. After coming up with the weirdest ideas for flying cars and 3-in-1 tea bags (that contain tea leaves, creamer, and sugar), we had our aha! moment with a multilayered peel-able doormat. Because how does wiping dirty shoes on a dirty doormat make sense?

Spec Campaign created for an advertising class at DePaul University  
Art direction: Rosan Rai

If you are interested in viewing the whole campaign, please check out the slides below.

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© 2023 by Sashwatha Sridhar