Fresh Start Doormat
We were asked to create a product that didn’t exist in the world. After coming up with the weirdest ideas for flying cars and 3-in-1 tea bags (that contain tea leaves, creamer, and sugar), we had our aha! moment with a multilayered peel-able doormat. Because how does wiping dirty shoes on a dirty doormat make sense?
If you are interested in viewing the whole campaign, please check out the slides below.