Would you rather own a handcrafted pillow that is reminiscent of Africa, or one that is manufactured by a machine in some place you've never heard of? As the copywriter on this account, I helped capture the founder's passion for travel and longing for home in the brand story of kushukuru.   
Agency: ALX Creatives
You can reach me at sashwatha.sridhar@gmail.com
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© 2023 by Sashwatha Sridhar