Pert Plus​

How do we sell a time-saving, two-in-one shampoo + conditioner to a Hungarian audience who is not big on hustling? FOMO. (If you’re not familiar with what that means, it’s the Fear of Missing Out)

Spec Campaign created for an advertising class at DePaul University  
Art direction: Rosan Rai

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© 2023 by Sashwatha Sridhar